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This site has the following in the web site, "Is your source for personalized and leather gifts, wallets, bridesmaid, groomsmen and other quality gifts." We noticed that the web site also stated " We offer discounted prices, a generous return policy, quick shipping and top-rated service." It also stated " Start your gifts shopping by clicking on an image below or by using the search feature above. For personal service, please call us at 1-888-809-8800. High-quality leather portfolios, portfolio cases, 3-ring binders, note pads, and jotters." The header had leather gifts as the highest ranking keyword. It was followed by personalized gifts, leather portfolios, and laptop cases which isn't as ranked as highly as leather gifts. The next words the site uses is passport holders. business card holders was also included and will not be seen by search crawlers.